ITMADEIN  – Garanteed Authentic Italian Products

MADE IN ITALY

As of its international success, the Made in Italy brand is widely copied and counterfeited, and counterfeits affect all economic sectors in a widespread manner, from food products to products in the fashion sector, from luxury goods to leather goods.
The turnover of fake products is enormous, exceeding, according to many estimates, that of original products: counterfeiting is today one of the great problems of Made in Italy, and despite having been addressed in different ways, both at the level of individual companies that at the level of trade associations, it is far from being completely resolved.

MADE IN ITALY

On the other hand, as stated by the National Anti-fraud Council (www.cnac.gov.it), “the most authentic and effective defense of” Made in Italy “products is constituted by the raising of the level of protection against trademark counterfeiting, patents, design, copyright and protected designations of origin ”, and Italian companies, which are generally small, do not have the structure and know-how adequate to effectively defend the specificity of their product. For the same reason, many Italian companies are unable to deal aggressively with international markets, exploiting the potential offered by new technologies, and this constitutes a limit to the possibility of protecting and exporting Made in Italy.

MADE IN ITALY

The technological delay in the fight against counterfeiting and in the development of commercial networks therefore constitutes a severe limit to the possibility of development of our companies.
This is mainly due to the way Italian companies operate which are mostly SMEs but above all at family level and therefore micro enterprises.

The purpose of ITMADEIN – COLOR CODE  is to develop and make available a technology that allows you to combine the two, the fight against counterfeiting and the development of electronic commerce.
Filling the gap that small and micro businesses have that are the backbone of made in Italy.
Bridging the technological gap build a network of manufacturers and defend them against counterfeiting technology. and at the same time showcase the globalized world.